Our users come to be informed by conversations they trust and spend more time here than most anywhere else. ‍ Interested in this data? We have tons more. At Reddit, we are connected by passions and interests. It may be interesting to watch as new entries to the space start to make progress. With an overall greater reach and slightly higher primary engagement, we have to give it to Twitter in this round. Looking at primary engagement, we found that Twitter was the first app used when a phone was picked up approximately 23 times per week. In this case, Twitter is leading with the percentage of active users.

Across the same group of users, we saw 55% were active users of Twitter in the period, compared to 37% for Reddit. What counts as being an active user Is it anyone whos on reddit and subscribed to that sub, or is it users who are currently on the sub or a comment. This is a stat called 'daily active users' that other social media companies, including. Not surprisingly for news and this indicates both do a great job in keeping individuals engaged. In an interview with the Wall Street Journal, Reddit shared that 52 million people visit the site every day. This is the same data that powered our MobileLife report.Īcross a cohort of 18-25 year olds, the average active hours per week was almost identical at 1.9 hours each. Using our Retro data collection technology, we had thousands of individuals share their actual app usage to provide some compelling insights.

Reddit daily active users